Job Description

The Manager- Marketing, Customer Service and Corporate Affairs is pivotal in shaping TADB's public image, strengthening stakeholder relationships and enhancing customer experience. This role drives strategic communication, branding and marketing initiatives ensuring alignment with TADB's development finance mandate and national priorities.

This position requires strong leadership, strategic execution and adaptability to effectively position TADB as a key player in development finance.


Duties and Responsibilities
1.To formulate the bank's communication strategy.
2.To develop and coordinating implementation of annual publicity plans.
3.To create awareness of bank's products and services to it's intended customers.
4.To coordinate the bank's communication with internal and external stakeholders.
5.To develop contents for communicating banks Activities and impacts of projects and programs.
6.To organize stakeholder engagement activities and special events and attracting the attention of the media and general public.
7.To design and oversee implementation of corporate social investment activities.
8.To coordinate bank's participation in commemoration of national and international days.
9.To manage advertising, marketing and promotion activities of the bank.
10.To monitor local and international media, analyzing and reviewing news and business events to inform management of significant developments and identify emerging issues that might impact on the bank's image.
11.To develop and implement customer service policies, procedures and standards to ensure the delivery of exceptional customer experience.
12.To maintain a customer-centric focus by continuously seeking feedback and implementing improvement strategies.
13.To train and educate staff to deliver high-quality customer service and maintain product knowledge.
14.To analyse customer feedback and satisfaction data to identify areas for improvement and develop action plans 
15.To carry out any other related duties as may be assigned to him/her by his/her supervisor.


Qualifications, Knowledge And Experience 
•Holders of a Master's Degree in one of the following fields: Public Relations, Journalism, Mass Communication, International Relations, Marketing, Business Communication, Entrepreneurship, Commerce or Business Administration majoring in Marketing or Entrepreneurship from a recognized institution.

•Minimum of eight (8) years of relevant working experience in marketing, corporate communication, or customer service with a least three (3) years in a senior management.

•Demonstrated experience in stakeholder engagement, brand management, strategic marketing and customer experience enhancement.

Skills Required

• Communication Skills
• Time Management
• Creativity
• Customer Service
• Sales Skills
• Marketing Skills